IDA Hub Film Day

15 October 2026

THE CEREMONIAL OPENING OF THE IDA HUB FILM CAMPUS

09:00–10:00 | REGISTRATION & WELCOME COFFEE

10:00–10:45 | IDA HUB – OFFICIAL OPENING. Ave Schank-Lukas (European Commission in Estonia,  Head of Representation); Heidy Purga (Minister of Culture of the Republic of Estonia) and Liina Vahtras (Minister of Economy and Industry of the Republic of Estonia); Vallo Reimaa (Mayor of Jõhvi); Teet Kuusmik (IVIA, Member of the Board)

The day will be hosted by the beloved Estonian actor Tambet Tuisk

10:45–11:15 |  MEDIA AND COFFEE BREAK

FILM CONFERENCE

11:15–11:45 | THE ESTONIAN OFFER – WHY ESTONIA? WHY IDA-VIRU? WHY JÕHVI? What can Estonia and Ida-Viru County offer as a complete package to an international production? The discussion focuses on the full production ecosystem: MONEY → LOCATION → STUDIO → PEOPLE & SERVICES → TECHNOLOGY & INNOVATION. Speakers Edith Sepp (Estonia) – Member of the Management Board, Estonian Film Institute; Evelin Saarmets (Estonia)– Coordinator of the Viru Film Fund; Maris Toomel (Estonia)– Marketing Manager, IDA Hub; Evelin Penttilä (Estonia)– Producer & Partner, Stellar Film; Kristi Jõeäär (Estonia)– Head of Marketing and Communications, Tehnopol.

11:45–12:05 | OPENING KEYNOTE – FROM INFRASTRUCTURE TO ECOSYSTEM. An ecosystem perspective – exploring the key components needed to build and operate a successful film ecosystem and studio. Speaker Sten- Kristian Saluveer – film and media innovation strategist, entrepreneur, and international film industry expert

12:05–12:25 | INTERNATIONAL INDUSTRY PERSPECTIVE – WHY PRODUCTIONS CHOOSE ONE REGION OVER ANOTHER. What determines where an international production chooses to shoot? Studio facilities, locations, crew, services, incentives, logistics, trust — and the speed of decision-making? Speaker Jasmina Torbati (UK, London) – International Executive Producer and Production Manager

12:25–13:15 | WHAT MAKES A FILM REGION COMPETITIVE? An international panel discussion on what a new film region needs to offer to make the shortlist for international productions — and become a destination they want to return to. Speakers Jasmina Torbati (UK, London) – International Executive Producer and Production Manager; Knut-Inge Solbu (Norway) – Producer, Fenomen; Jonathan Lee (UK, London) – Production designer (graphics); Lene Børglum (Denmark) – Producer and CEO, Space Rocket Nation; Tomi Nieminen (Finland) – VFX Producer, CEO & Partner, VFX Helsinki. Moderator: Nunnu Karppinen (Finland) – COO & Head of International, Post Control Helsinki.

13:15–14:20 | LUNCH + NETWORKING + STUDIO TOURS. Studio tours will be available on site in small groups, with a separate, more in-depth tour arranged for the international delegation. Registration on site.

14:20–14:45 | REAL PRODUCTION CASE – SISU 2 and BURIAL. Behind the Scenes of International Co-Production. Ivo Felt (Estonia)– Producer, Allfilm. Interviewed by Nunnu Karppinen (Finland) – COO & Head of International, Post Control Helsinki.

14:45–15:15 | ESTONIA × FINLAND – WHAT MAKES CROSS-BORDER PRODUCTION WORK? A practical conversation about film production cooperation between Estonia and Finland: trust, sharing roles and responsibilities, ways of working, and what motivates producers from two countries to embark on their next project together. Speakers Ilkka Matila (Finland) – Producer; Kristian Taska – Producer, Taska Film. Moderator: Nunnu Karppinen (Finland) – COO & Head of International, Post Control Helsinki.

15:15–15:30 | FROM STUDIO TO PRODUCTION BUSINESS. What is needed beyond the studio to build a thriving production business? A clear service model, a single point of contact for clients, a strong partner network, and the capacity to support a wide range of productions. Speaker Stanley Cheedy Ogburie – CEO, ELITAZ Estonia.

15:30–15:50 | EASTERN EUROPE: WHERE POST-PRODUCTION & TECHNOLOGY ARE HEADING. An overview of production and post-production trends across Central and Eastern Europe, and how AI, distributed workflows, data and emerging technologies are transforming the industry. Speaker Tomáš Srovnal (Czech Republic) – Chief Executive Producer, PFX.

15:50–16:05 | KEYNOTE: “New Architectures of Moving-Image Making”. How technology, creative talent, emerging production models and international networks are reshaping where and how films and audiovisual content are created. Speaker Carlo Rizzo (Italy) – Co-founder of Fondazione CinemaO and Co-curator of Blueprints at the Locarno Film Festival

16:05–16:45 | FUTURE / FILMTECH PANEL – WHAT WILL A PRODUCTION HUB NEED IN 2030? Which technology solutions are already being used in the film industry, and which are only now emerging? This panel explores the transformation of the entire production pipeline — from casting and pre-production to the set, post-production, sound and rights management — and examines the role of production hubs in testing, developing and adopting new technologies. Speakers Nick Leonard (UK) – Creative Sales & Music Manager, Nordics & Baltic States, West One Music Group; Terje Ronja Kissa (Estonia) – Casting Director, with 15+ years of international experience, Founder of IRIS Casting Ecosystem; Uri Levanon (Sweden) – Angel Investor & Venture Partner at Dreamcraft Ventures, Moderator: Kristen Davis (France) – Founder & CEO, CinqC; former IT & Innovation Director, The New York Times International; Cannes NEXT moderator.

16:45–17:15 | COFFEE BREAK  & NETWORKING

17:15–17:35 | KALJO KIISA YOUNG FILMMAKER SCHOLARSHIP / NEXT GENERATION

17:35–17:45 | CONFERENCE CLOSING. Closing of the conference day and starting the evening programme

17:45–19:30 | RECEPTION + NETWORKING + DINNER

19:30–20:45 |IDA HUB OPENING PARTY. NOEP LIVE BAND. The bar is open – Hanno’s Cocktails until midnight

20:45–22:00|DJ Sander Mölder

22:00|Pre-booked bus (1) departs for Tallinn

22:00–00:00|After-party at the Lobby

00:00|Pre-booked bus (2) departs for Tallinn

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The conference will be held in Estonian and English, with simultaneous interpretation from Estonian into English.

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A complimentary bus transfer will operate on the Tallinn – IDA Hub Film Campus – Tallinn route for Film Day Conference guests.

The IDA Hub Film Day – DUUBEL 3 conference is co-funded through the “Attractive Regional Business and Living Environment” measure.

The programme is subject to change