IDA Hub Film Day

15 October 2026

THE CEREMONIAL OPENING OF THE IDA HUB FILM CAMPUS

09:15–10:00 | REGISTRATION & WELCOME COFFEE

10:00–10:45 | IDA HUB – OFFICIAL OPENING. Speakers to be announced

The day will be hosted by the beloved Estonian actor Tambet Tuisk

FILM CONFERENCE

10:45–11:30 | THE ESTONIAN OFFER – WHY ESTONIA? WHY IDA-VIRU? WHY JÕHVI? What can Estonia and Ida-Viru County offer as a complete package to an international production? The discussion focuses on the full production ecosystem: MONEY → LOCATION → STUDIO → PEOPLE & SERVICES → TECHNOLOGY & INNOVATION. Speakers Edith Sepp (Estonia) – Member of the Management Board, Estonian Film Institute; Evelin Saarmets (Estonia)– Coordinator of the Viru Film Fund; Maris Toomel (Estonia)– Marketing Manager, IDA Hub; Evelin Penttilä (Estonia)– Producer & Partner, Stellar Film; Kristi Jõeäär (Estonia)– Head of Marketing and Communications, Tehnopol.

11:30–11:50 | OPENING KEYNOTE – FROM INFRASTRUCTURE TO ECOSYSTEM. How can new infrastructure be transformed into an internationally competitive creative and production ecosystem? Speaker to be announced

11:50–12:10 | INTERNATIONAL INDUSTRY PERSPECTIVE – WHY PRODUCTIONS CHOOSE ONE REGION OVER ANOTHER. What determines where an international production chooses to shoot? Studio facilities, locations, crew, services, incentives, logistics, trust — and the speed of decision-making? Jasmina Torbati (Germany) – International Executive Producer and Production Manager

12:10–13:00 | WHAT MAKES A FILM REGION COMPETITIVE? An international panel discussion on what a new film region needs to offer to make the shortlist for international productions — and become a destination they want to return to. Jasmina Torbati (Germany) – International Executive Producer and Production Manager; Pernilla Eriksson (Sweden) – Production, SF Studios; Lene Børglum (Denmark) – Producer and CEO, Space Rocket Nation; Tomi Nieminen (Finland) – VFX Producer, CEO & Partner, VFX Helsinki. Moderator: Nunnu Karppinen (Finland) – COO & Head of International, Post Control Helsinki.

13:00–14:00 | LUNCH + NETWORKING + STUDIO TOURS. Studio tours will be available on site in small groups, with a separate, more in-depth tour arranged for the international delegation. Registration on site.

14:00–14:25 | REAL PRODUCTION CASE – FROM INTERNATIONAL PROJECT TO ESTONIA. A real international production case study: how Estonia made it onto the project shortlist, how the local production service worked, and what worked well — as well as what proved challenging. Madis Tüür (Estonia)– Producer & Partner, Münchhausen Production; International Service Production Producer; Ross Kirkman (UK) – International Project Partner.

14:25–14:55 | ESTONIA × FINLAND – WHAT MAKES CROSS-BORDER PRODUCTION WORK? A practical conversation about film production cooperation between Estonia and Finland: trust, sharing roles and responsibilities, ways of working, and what motivates producers from two countries to embark on their next project together. Ilkka Matila (Finland) – Producer; Kristian Taska – Producer, Taska Film. Moderator: Nunnu Karppinen (Finland) – COO & Head of International, Post Control Helsinki.

14:55–15:10 | FROM STUDIO TO PRODUCTION BUSINESS. What is needed beyond the studio to build a thriving production business? A clear service model, a single point of contact for clients, a strong partner network, and the capacity to support a wide range of productions. Stanley Cheedy Ogburie – CEO, ELITAZ Estonia.

15:10–15:30 | EASTERN EUROPE: WHERE POST-PRODUCTION & TECHNOLOGY ARE HEADING. An overview of production and post-production trends across Central and Eastern Europe, and how AI, distributed workflows, data and emerging technologies are transforming the industry. Tomáš Srovnal (Czech Republic) – Chief Executive Producer, PFX.

15:30–16:15 | FUTURE / FILMTECH PANEL – WHAT WILL A PRODUCTION HUB NEED IN 2030? Which technology solutions are already being used in the film industry, and which are only now emerging? This panel explores the transformation of the entire production pipeline — from casting and pre-production to the set, post-production, sound and rights management — and examines the role of production hubs in testing, developing and adopting new technologies. Nick Leonard (UK) – Creative Sales & Music Manager, Nordics & Baltic States, West One Music Group; Terje Ronja Kissa – Casting Director, with 15+ years of international experience, Founder of IRIS Casting Ecosystem; Kanira Shah – Partner, IPR.VC Future Content Fund. Moderator: Kristen Davis (France) – Founder & CEO, CinqC; former IT & Innovation Director, The New York Times International; Cannes NEXT moderator.

16:15–16:25 | COFFEE BREAK

16:25–16:55 | CLOSING CONVERSATION – WE BUILT THE STUDIOS. WHAT HAPPENS NEXT? Closing session: What does Jõhvi still need, and what practical steps should be taken over the next 12 months to attract international productions to the region? Speakers to be announced

16:55–17:15 | KALJO KIISA YOUNG FILMMAKER SCHOLARSHIP / NEXT GENERATION

17:15–17:25 | CONFERENCE CLOSING. Closing of the conference day and starting the evening programme

17:25–18:30 | RECEPTION + NETWORKING + B2B + DINNER. Reception, dinner, networking and pre-arranged B2B meetings

18:30–00:00 | IDA HUB OPENING PARTY. Live Music Programme

00:00 Pre-booked bus departs for Tallinn

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The conference will be held in Estonian and English, with simultaneous interpretation from Estonian into English.

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A complimentary bus transfer will operate on the Tallinn – IDA Hub Film Campus – Tallinn route for Film Day Conference guests.

The IDA Hub Film Day – DUUBEL 3 conference is co-funded through the “Attractive Regional Business and Living Environment” measure.

The programme is subject to change